Michael Krajicek: Atreyu

In this conversation, Cooper Knowlton speaks with Michael Krajicek, founder of Atreyu Running, about his path to starting his own shoe company, the challenges of entering the footwear space, and the unique obstacles he faced along the way. Michael discusses the importance of running a business authentically—doing things your own way and not selling out. He also opens up about the difficult decision to begin winding down Atreyu, the impact of tariffs and outside market forces, and the lessons learned throughout the process. Finally, Michael reflects on what the next chapter looks like and how he’s thinking about what comes next. It's a really great conversation and we hope you give it a listen.