Jeff Merrill: Portland Track

In this episode, Cooper Knowlton sits down with Jeff Merrill, president of Portland Track, to talk about the evolution of track and field and the role storytelling plays in growing the sport. They dig into the unique appeal of athletes like Josh Kerr, the importance of community engagement, and what it takes to make events sustainable. Jeff also shares lessons from his time with the Brooks Beasts and his experiences at the World Championships, underscoring the value of creating memorable moments for both athletes and fans. The conversation closes on a hopeful note, pointing to the opportunities ahead for track and field to grow and deepen its community connections.