Doughnut Run by the numbers
Race Registrations (2024): 2510 (33% increase over 2023 numbers)
5k Race: 2,214
Kids Dash: 296
Anticipated 2025 Registrations: 2,500-3000
Anticipated 2025 Event Attendance: 3,000 - 4,000
Social Media Metrics for Event Organizers: Montclair Bread Company (37.7K Instagram followers), Trials of Miles Racing (28.8k Instagram followers), Trials of Miles Racing NJ (1705 Instagram followers).
Get Involved!
The Montclair Doughnut Run offers local businesses a fantastic opportunity to engage with the community and align their brand with a beloved local event. With over 2,500 runners participating last year, and an even larger turnout expected for this year's race, businesses can take advantage of this perfect platform to connect with a highly active audience in the Montclair area. We’ve outlined three unique ways for businesses to get involved below, which include vendor booths at the race and a digital presence in our event promotions. If you’re interested in one of these options or have any questions, please reach out to Dave at dave@trialsofmilesracing.com.
Sponsoring the Doughnut Run is also a chance to give back to the community that makes this tradition so special. This year, a portion of proceeds will benefit the Human Needs Food Pantry of Montclair, which provides food and essential services to families and individuals in need. Our 2025 goal is to raise $7,500 in support.
By sponsoring the event, you’ll help us strengthen the community and make an impact that lasts well beyond the finish line.
Supporting the community
Sponsorship Tiers
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Glazed (Vendor Booth) $200
All vendors at the 2025 Montclair Doughnut run will receive:
Booth presence at the finish line recovery zone
Logo/link on event website and in race emails
One free race entry
Ability to include promotional material in runners tote bags
*** Non-Profits ($150)
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Frosted ($1000)
• Shared finish chute scrim panels (smaller logos, 3–4 per panel)
• Small logo on race bibs (bottom row grouping)
• Small logo on tote bags (participant giveaways)
• Logo on step & repeat backdrop (equal size with Premier sponsors)
• Logo + business blurb in pre/post race emails (secondary placement)
• Logo on race website sponsor section
• Vendor spot at post-race festival (included, standard location)
• 4 complimentary race entries ($200 retail value; ~$50 cost)
• Social media shoutout (grouped thank-you posts on Trials of Miles NJ/event pages)
• Public thank-you on race day (announcer group mention)
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Sprinkle Explosion ($2000)
• 6 finish chute scrim panels;
• Large logo on race bibs (top row, alongside Title Sponsor);
• Large logo on tote bags (top-row placement);
• Logo on step & repeat backdrop (equal size with Standard sponsors);
• Logo + featured business spotlight block in all pre/post participant race emails (top placement with link);
• Logo on race website & registration page (homepage + sponsor section);
• Premium vendor spot at post-race festival (front/center placement, included);
• 10 complimentary race entries ($500 retail value; ~$50 cost);
• Logo integrated into official race highlight videos (shared on Trials of Miles main page with 30K+ followers);
• Social media mentions (Trials of Miles NJ + event pages, pre/post race);
• Public thank-you on race day (announcer call-outs at start/finish).
